Compare Heap and Pendo 
At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Mid-Market (61.4% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Free
Heap
Star Rating
(1,098)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansPendo
Star Rating
(1,757)4.4 out of 5
Market Segments
Mid-Market (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Heap and Pendo offer user-friendly interfaces, but users of Heap particularly appreciate its seamless integration of product and website data, making it easy to track user interactions without a steep learning curve. One user noted, "I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it."
- Users say that Pendo excels in providing deep insights into customer behavior, which is especially valuable for product managers. Reviewers highlight its capabilities in tracking how customers use products and features, with one user stating, "I like Pendo for its easy-to-use platform and capabilities, which help in tracking how our customers use our products and features."
- According to verified reviews, Heap shines in its implementation process, with users praising its quick setup and intuitive onboarding. This is contrasted with Pendo, where some users have mentioned that the setup can be more complex, although it still offers valuable insights once established.
- Reviewers mention that both products provide solid support, but Heap users have rated their support slightly higher. One user expressed appreciation for Heap's supportive work culture, stating, "The work culture is friendly, and it encourages teamwork, continuous improvement, and collaboration across the team."
- Users highlight that while both platforms are effective for analytics, Pendo's recent enhancements, including AI tools for guide building, have generated excitement among users. A reviewer noted, "I enjoy the guides and I'm excited about the AI tools that are going to enhance the guide building process," indicating Pendo's commitment to evolving its features.
- G2 reviewers report that while both Heap and Pendo cater well to mid-market companies, Heap's focus on ease of use and quick access to data without extensive configuration is a significant advantage for teams looking to get insights rapidly. Users have remarked on how easy it is to use, with one stating, "Really easy to use, no learning curve."
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Heap
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.5
858
8.5
1,207
Ease of Use
8.1
868
8.2
1,262
Ease of Setup
8.5
316
7.9
606
Ease of Admin
8.6
317
8.5
561
Quality of Support
8.7
681
8.5
1,053
Has the product been a good partner in doing business?
8.8
299
8.9
536
Product Direction (% positive)
8.7
797
8.5
1,121
Features by Category
Metrics
8.6
397
8.7
455
8.4
365
8.7
474
8.3
327
8.4
420
9.0
398
8.8
467
8.8
391
8.5
424
8.0
305
8.2
396
8.1
279
8.2
358
8.7
347
8.2
335
8.7
368
8.3
396
Reporting
8.6
365
8.4
463
8.0
293
8.5
428
8.7
330
8.7
437
8.3
358
8.7
470
8.2
205
7.8
263
8.4
225
8.1
285
8.3
375
8.2
450
Other
8.4
339
8.7
440
8.0
185
8.0
306
7.6
192
7.5
263
8.2
214
7.9
272
8.1
149
7.3
196
8.0
45
8.5
344
7.9
47
8.2
298
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.5
14
Not enough data
6.1
12
Not enough data
6.1
12
Administration
8.4
274
8.1
380
8.6
99
7.9
296
8.6
412
8.8
422
8.7
388
8.5
454
User Identification
8.1
41
7.9
110
8.6
94
8.6
137
8.5
68
8.0
104
Tracking & Reporting
8.6
102
8.5
126
8.4
93
8.5
132
8.1
80
8.3
109
8.1
97
8.5
143
8.2
96
8.5
134
8.4
90
8.7
138
Metrics
8.3
65
8.8
84
7.9
51
8.4
65
8.0
56
8.4
73
8.2
57
8.3
70
8.4
68
8.4
67
User Behavior
9.4
83
9.1
24
9.0
73
8.1
23
9.0
69
8.6
24
A/B Testing
9.1
52
7.5
20
8.9
24
7.2
20
9.3
61
8.9
22
9.3
44
6.9
20
Visitor Information
9.3
66
8.0
22
8.9
61
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
346
Not enough data
8.5
393
User Support
Not enough data
8.5
392
Not enough data
7.6
207
Not enough data
8.0
295
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.7
364
Platform Basics - Digital Adoption Platform
Not enough data
8.3
21
Not enough data
9.2
24
Analytics - Digital Adoption Platform
Not enough data
9.0
25
Functions - Digital Adoption Platform
Not enough data
8.6
18
Not enough data
9.3
27
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
8.3
300
8.7
585
8.7
359
8.7
632
8.5
327
8.6
594
8.7
352
8.2
504
7.9
105
8.0
409
8.4
223
8.2
442
7.8
92
8.0
401
8.3
255
7.9
451
Agentic AI - Product Analytics
Not enough data
6.5
28
Not enough data
7.1
26
Not enough data
6.8
23
Not enough data
7.5
22
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
10.0
18
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Not enough data
Administration
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
Not enough data
9.2
31
Not enough data
Platform Data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Not enough data
Platform Additional Functionality
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
Metrics
8.3
65
8.8
84
7.9
51
8.4
65
8.0
56
8.4
73
8.2
57
8.3
70
8.4
68
8.4
67
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Pendo are categorized as Product Analytics, Session Replay, Mobile App Analytics, and Digital Analytics
Unique Categories
Heap is categorized as E-Commerce Analytics, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Pendo is categorized as Digital Adoption Platform
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Computer Software
32.8%
Information Technology and Services
15.1%
Marketing and Advertising
6.9%
Financial Services
4.4%
Hospital & Health Care
3.3%
Other
37.4%
Discussions
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How is feature adoption measured?
1 Comment
GF
With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it...Read more
What is feature adoption?
1 Comment
GF
In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are...Read more
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